There are junior volleyball clubs popping up all over the place, and it's a direct reflection of the growth and success of men's and women's volleyball. A positive of having good competition is that it makes the competitors strive to be better, otherwise your doors will close fairly quickly. As you're striving to improve your club every year, it is important to determine who you are trying to attract to your club, what type of player, what type of parents and their realistic expectations. In other words, what is your competitive niche? Here are some steps to help you determine your club's niche so that you can rise above your competition.