Facebook has become an indispensable tool for large brands, but many small businesses are still sitting on the sidelines. Many — if not most — small businesses have Facebook Pages, but one recent study found that 70% of such pages are inactive, meaning they haven’t been updated in the last month. As Facebook continues to gain users at the astonishing clip of 250,000 per day, this inactivity is an increasingly important missed opportunity.
Local businesses fear Facebook for a number of reasons, from concerns about losing control of their brand and their customers, to the simple fear of wasting time. To calm those fears, consider the following.
