With large events like the JVA Challenge Series kicking off this month, it’s important to promote your club’s attendance, as well as success at these tournaments. Having a strong presence on social media is an essential part of your program’s overall marketing strategy. Well designed social media posts that include engaging graphic imagery can not only provide exposure for your club’s attendance at these major events, but also promote your athletes and help you connect with your club’s community members.
Here are four ways to boost your club’s social presence and exposure with social media content:
#1 Match Day and Tournament Announcements
Whether you are looking to drive viewership of the next big match or want to promote your club’s tournament participation, announcing via social media will provide your community and fans with all the information they need. Using a branded graphic image to communicate relevant details creates an engaging method of communication that raises your club’s professional image.
#2 Player Spotlights
Your athletes will always be at the core of your social media strategy. Highlighting their performances and accomplishments can help provide a platform for their recruitment, as well as honoring their hard work and commitment. This will not only be appreciated by your athletes, but parents and community members alike – which can ultimately increase trust and buy-in from all parties involved.
#3 Club Updates
From tryouts to team fundraisers, your club is always searching for effective ways to keep your audience informed. By communicating key information about events in a visual manner on social media, you can increase awareness, engagement and participation for each of these efforts. Furthermore, your audiences likely hang out in a variety of different social channels such as Twitter, Instagram, or Facebook. Using graphic social posts can help you to increase the reach of your announcements across these channels to help ensure that your message is heard.
#4 Final Score Updates
Telling the full story is one of the most important parts of an effective social media strategy. Post a Team Score update to showcase your club’s performance and boost awareness. Your teams put in countless hours to win matches and each win deserves to be celebrated. While telling the story is definitely easier after a win, you can still pivot after a loss by using this as an opportunity to highlight an impressive performance for a club member, and rally the fanbase to follow the next match. Regardless of win or loss, these posts serve as another tool that can be used to promote your club and your members.
The Evidence is in the Numbers
Increase of 1 Million Impressions
Green Level High School’s social media accounts have seen hugely impressive engagement growth in the last 12 months, with an increase of 1 million impressions since partnering with Gipper. Their Twitter account averages over 50,000 visits and over 450,000 impressions per month – with numbers that are steadily increasing month after month.
“Through our partners at Nike and Gipper, we were able to create this incredibly professional brand that is now easily recognizable in the community and beyond. Gipper has been a huge part of what we have been able to do with sharing our story at Green Level. In less than a year, we have really been able to bring the whole package together.” – Colin Fegeley, Athletic Director, Green Level High School (NC)
Check out the rest of Green Level’s story here: gipper.com/case-study/green-level
The Trusted Social Media Solution for Volleyball Clubs
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Gipper empowers sports professionals to connect with their communities in a way that increases engagement, fosters brand affinity, fuels talent acquisition, and drives sponsorship opportunities.
Ready to elevate your club’s social media with engaging volleyball graphics? Start a Free Trial with Gipper today!