As a Juniors Beach Volleyball Club Director, it’s easy to get caught up in the grind of collecting club dues and running practices. But let’s be real—if you want to build a thriving, financially secure club, you need to think beyond tuition. The clubs that truly succeed don’t just survive; they innovate, adapt, and create multiple revenue streams. More revenue means better resources, enhanced player experiences, and long-term sustainability. So, let’s dive into some creative ways to keep your volleyball club growing and thriving.

Hosting Events, Leagues, and Tournaments

Few things bring in revenue (and excitement) like a well-run beach event. Whether it’s a club-hosted tournament, a college showcase, or structured junior and adult volleyball leagues, events not only generate income but also build a sense of community. Hosting skills camps and clinics for all levels can bring in fresh faces while keeping existing players engaged. And don’t forget about corporate tournaments and open play nights—these are great ways to introduce new audiences to beach volleyball while boosting your club’s bottom line. A packed event calendar, when scheduled effectively, can support your club’s bank account.

Grassroots Programming and Youth Development

Think of grassroots programming as planting seeds for your club’s future. By introducing the sport to elementary and middle school students through beginner-friendly programs, you’re building a steady pipeline of future volleyball club members. Partnering with schools for PE takeovers, running after-school programs, or hosting youth summer camps not only brings in revenue, but also strengthens your club’s visibility in the community. And who doesn’t love a family-friendly open play session? The more young athletes and families you get involved, the more your club flourishes in the long run.

Sponsorships, Partnerships, and Scholarships

Let’s talk about sponsorships—because who doesn’t love extra funding? Local businesses, athletic brands, and health-focused companies are often looking for opportunities to align with youth sports. Create tailored sponsorship packages that offer branding opportunities at tournaments, social media shoutouts, or even naming rights (i.e. “The Beach Blast Sponsored by Slunks”). Additionally, volleyball club dues scholarships open doors for athletes who might not have the financial means to participate. Implementing ‘sponsor-an-athlete’ programs and work-study options for athletes to assist with coaching or event setup can make a huge difference in participation numbers and community support.

Private Training and Specialized Clinics

Athletes who want to level up their beach volleyball game are willing to pay for elite training. Private lessons, small-group training, and specialized clinics with top-tier coaches can be huge revenue drivers. Limited-enrollment clinics—where players get hyper-focused attention on a specific skill—can command premium pricing. Offering strength and conditioning programs specifically designed for beach athletes also sets your club apart. And when you bring in expert coaches for high-level training in areas like setting, attacking, or defensive techniques, you not only generate income but also build a reputation for excellence.

Gear and Merchandise Sales

With the impact of Social Media… image is everything! While gear sales might not be your biggest money-maker, they play a crucial role in branding and community engagement. Custom uniforms, branded hats, visors, sand socks, and team apparel create an identity for your club while bringing in extra revenue. Setting up an online store makes it easy for parents and supporters to grab gear anytime. Bulk ordering can keep costs down, and any extra inventory can be repurposed as tournament prizes or giveaways—keeping your brand visible and your members excited.

Running a successful beach volleyball club isn’t just about great coaching—it’s about smart business. Diversifying revenue streams is the key to financial stability, growth, and an elevated experience for athletes. From hosting dynamic events to securing sponsorships, growing grassroots programs, offering premium training, and selling club gear, the opportunities are endless. The beach volleyball clubs and programs that embrace these strategies don’t just survive; they thrive. So get creative, think outside the box, and start building a more profitable, impactful future for your beach volleyball program!

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About the Author

TJ Staples brings over 20 years of extensive experience as a player in both beach and indoor volleyball, coupled with 16 years of coaching expertise. As a Coach and Director, TJ has helped over 55 athletes secure Division 1 Beach Volleyball scholarships to some of the nation’s most prestigious universities, including UCLA, USC, TCU, Arizona, Texas, Stanford, and more. During his time as a Coach and Club Director he has led teams to over 20 Open Level National Championships across AVP, BVCA, P1440, and USAV. TJ’s club was named the Best Beach Club in the Nation for three consecutive years (2021, 2022, and 2023) and in 2023, his program made history as the first Club to earn medals in every age group at a single BVCA National Event.